Our Services

McGregor Tan Research is a full service research agency. This means we offer the full range of qualitative and quantitative research services including:

• Customer satisfaction and service quality surveys
• Product development research
• Communication and advertising concept testing
  
  
• E-business and Internet based research
• Mystery shopping and retail observation audits
• Company and product brand market research
   
• Market segmentation studies
• Commercial business to business surveys
• Branding and Corporate Identity research
   
• Shared cost omnibus surveys
• Pricing studies
• Employee Opinion and Organisational research
   
• Competitor Analysis
• Social and Community Research
• Feasibility Studies

We have wide ranging expertise in:

• door-to-door interviewing
• telephone interviewing (random general public, business samples, customer base surveys)
• central location and store exit surveys
• fax and mail surveys
• electronic surveys via Internet or email
• audits and mystery shops
• sensory studies
• style clinics
• CATI (Computer Aided Telephone Interviewing)