Quality Management

The market research industry has recognised the importance of quality and has recently implemented the AS4752:2004 standard for market research. This standard covers the whole field of market research. This includes systems, structure and management; project management and reporting; data collection; and data management and processing. It incorporates the previous standard for interviewing quality, IQCA (Interviewer Quality Control.

In 2006 McGregor Tan became the first Australian owned company (in Australia) to achieve the double accreditation to the ISO9001:2000 and AS4752:2004 standard for the full scope of research and strategy services including customized research for consumer, social and commercial studies, as recognised by the Australian Market and Social Research Society.

In conducting quantitative surveys, McGregor Tan Research prides itself on its professional field force. Our interviewers are fully trained in-house and we have specialist teams of telephone, door-to-door, central location and executive interviewers.

McGregor Tan Research is fully accredited for all forms of qualitative research. Qualitative research data collection includes the use of focus groups, depth interviews with executives and telephone based semi structured interviewing.The firm has a national database of up to 20,000 people across all walks of life who have expressed an interest in being part of a qualitative research project. The company has a success rate of participant attendance at focus groups of about 90%.

Our executive team of quantitative consultants are experienced in all facets of quantitative research – questionnaire and sampling design, survey methodology development, data analysis and report writing.