Quality Management

In 2006 McGregor Tan became the first Australian company to achieve the double management system quality accreditation to the highest standards (IS0 9001:2008, formerly ISO9001:2000) and (ISO 20252:2007, formerly AS4752:2004) for the full scope of research and strategy services including customized research for consumer, social and commercial studies, as recognised by the Australian Market and Social Research Society.

In qualitative research and conducting quantitative surveys, McGregor Tan Research prides itself on its commitment to quality staff, processes, and continuous service improvement and technical innovation. Our executive team of consultants are experienced in all facets of qualitative and quantitative research - group moderation, on line surveys, questionnaire and sampling design, survey methodology development, data analysis and report writing. Our interviewers are fully trained in-house and we have specialist teams of telephone, door-to-door, central location and executive interviewers.

The firm has a national proprietary database of up to 20,000 people across all walks of life who have expressed an interest in being part of a qualitative research project. The company has a success rate of participant attendance at focus groups of about 90%.