Omnibus Surveys

The McGregor Omnibus Surveys are shared cost questionnaires carried out each month, on which a number of different topics are surveyed at one time. It is one of the most inexpensive methods of conducting market research because clients may, if they wish, include just one question. Naturally enough, most people tend to ask a series of questions, but the choice is yours. Your questions are not disclosed to other clients. We offer a range of state and national based Omnibus Surveys to cover a variety of clients' needs:

For all Omnibus Surveys, the selection of people is based on a random probability design which ensures that every adult in the study area has an equal chance of being selected for interview.

Omnibus Surveys are ideal for researching a wide range of subjects and can be used to determine:

• Community attitudes
• Brand awareness
• Testing of products
• Advertising recall
• Market segmentation