MarketSpend™

MarketSpend™ provides easy and effective geographic segmentation for your sales areas by providing you with the tools to examine:

• Demographic concentrations
• Potential segment expenditure
• Current level of segment spend penetration
• Trade areas from which customer draw is strongest

The core component of MarketSpend™ is a powerful market simulation model developed by McGregor Tan Research that provides a demographic and socio economic profile of the over the market for about 600 different consumer products and services.

MarketSpend™ is the quintessential fingerprint of household expenditure.

MarketSpend™ will estimate your market share, share of wallet or market penetration of a product or service at a local, regional and metropolitan level by inputting your own sales data into MarketSpend™.