MarketSpendô provides easy and effective geographic segmentation for your sales areas by providing you with the tools to examine:
- Demographic concentrations
- Potential segment expenditure
- Current level of segment spend penetration
- Trade areas from which customer draw is strongest
The core component of MarketSpendô is a powerful market simulation model developed by McGregor Tan Research that provides a demographic and socio economic profile of the over the market for about 600 different consumer products and services.
MarketSpendô is the quintessential fingerprint of household expenditure.
MarketSpendô will estimate your market share, share of wallet or market penetration of a product or service at a local, regional and metropolitan level by inputting your own sales data into MarketSpendô.