Who We Are

McGregor Tan Research is a national marketing research and strategy planning consultancy, first established in Adelaide in 1976 as McGregor Marketing, and later merging with Tan Research to form McGregor Tan Research.

It is the largest marketing and social research and planning agency with its head office in South Australia, and with operations in Melbourne, Sydney and Darwin. We have a dedicated central telephone room in Adelaide, and have found that this central location is ideal for national research, allowing us to maintain total quality control in all stages of the research.

We have worked in virtually every industry and indeed with most product or service categories over the years. We are able to transfer this knowledge and experience to our clients on customised projects.

We are a full service company committed to team work, with an integrated team of some 20 executived staff and 200 interviewers nationally.

Whatever the size or nature of a project, we adhere to strict timetables and our commitment, at all times, is to achieve excellence.

Our Working Style

McGregor Tan Research has a simple aim - to offer a high quality, premium market and social research and strategy advice service to our clients.

Our underlying philosophy is that market research and strategy advice must be relevant and practical.

We believe that the key is to successfully integrate an understanding of the client's business with an understanding of market needs and wants.

To this end, McGregor Tan Research is prepared to spend time with the client to ensure that the right problem or opportunity is being addressed. From experience, we believe that this approach leads to the formulation of recommendations which are realistic and actionable.

We also hold the view that it is sometimes necessary to work with the client to present the information to the particular decision-makers in the organisation who can actually act on the information. We do this through workshops and PowerPoint presentations at executive and board level.

The firm has a flexible, competitive fee pricing policy, the benefits of which are enjoyed by many of our clients who see us as their main market research supplier.