e-Business Research

In response to the growing demand for specialised research skills that combine Information Technology, the Internet and traditional market research, McGregor Tan has established a specialist e-commerce unit. The combined experience and expertise covers a breadth of disciplines, including Information Technology, Information Systems, Online Communications, Database Marketing, and Statistical Research Techniques.

This specialist e-business research unit has developed a specific expertise in many aspects of electronic business including new technology product testing, barriers to adoption, e-surveys, e-focus groups, and website testing.

The services provided by our e-business research unit include:

• E-commerce consulting
• Email surveys
• Internet surveys (by either all visitors or targeted quotas)
• Website mystery shopping
• Qualitative technology and social research
• Industry technology adoption research
• New software product evaluation
• Online discussion groups
• Focus Groups of online users / non-users
• Group website testing, using dedicated bank of online computers
• Log File Analysis
• Pre-testing Web site communications