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e-Business Research

In response to the growing demand for specialised research skills that combine Information Technology, the Internet and traditional market research, McGregor Tan has established a specialist e-commerce unit. The combined experience and expertise covers a breadth of disciplines, including Information Technology, Information Systems, Online Communications, Database Marketing, and Statistical Research Techniques.

This specialist e-business research unit has developed a specific expertise in many aspects of electronic business including new technology product testing, barriers to adoption, e-surveys, e-focus groups, and website testing.
The services provided by our e-business research unit include:

  • E-commerce consulting
  • E-mail surveys
  • Internet surveys (by either all visitors or targeted quotas)
  • Website mystery shopping
  • Qualitative technology and social research
  • Industry technology adoption research
  • New software product evaluation
  • Online discussion groups
  • Focus Groups of online users / non-users
  • Group website testing, using dedicated bank of online computers
  • Log File Analysis
  • Pre-testing Web site communications

 












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